Drew Carey will donate $1M to Livestrong if he gets 1M Twitter followers by end of ’09 (via postie)
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Drew Carey, comedian and host of The Price is Right, recently set up an account on Twitter. At first, he said he’d donate $100,000 to Livestrong if he gets 100,000 followers by the end of October, but people started following so quickly CBS got involved and upped the ante to $1M. Livestrong is Lance Armstrong’s NPO dedicated to finding the cure for Cancer, with the now famous yellow plastic wristband as its brand. Lance is also an avid Tweeter, his tweets making news during the Tour De France. You can join the action by joining Twitter at http://www.twitter.com. If you already have an account, you can check these links
http://www.twitter.com/drewfromtv http://www.twitter.com/livestrong http://www.twitter.com/lancearmstrong
Why it interests us? Twitter is a great way to get people involved in a cause. It’s the Web 2 equivalent of the Phone Calling Tree. If the cause has a celebrity around it. It’s been an important source of volunteers, attendance, donations and promotion for Livestrong. If you have something to announce, you can very quickly reach an audience of 1 million people with a very high response rate. If they are already following you, they know you, your values, your brand, are listening and ready to act.
Which is why CBS is willing to donate $1M so Drew Carey can get 1M followers. How much are each of those followers worth? After tax savings, somewhere in the neighborhood of $700k or $.75/follower. And if you have a 10-20% response rate, that’s a bargain.
Internet marketing has a bottom line. And it’s low, very low.
